since 1996, 10-time grammy award winner, shawn “jay-z” carter has dominated the rap industry and set trends for a generation. now in 2010, he personifies the “american dream.” founder and chairman of rocawear, he is also co-owner of the nj nets, 40/40 sportsclubs, translation advertising and carol’s daughter skin line, as well involved in a partnership with iconix brand group. after three successful years as president and ceo of def jam recordings, where he fostered the careers of international stars rihanna, ne-yo and kanye west, jay-z entered into a partnership with live nation to form roc nation. through roc nation, jay-z released the blueprint 3, his 11th #1 album, putting him ahead of elvis for most #1 albums by any solo artist.