in the era of the brand, kutiman is an anomaly. a musician who’s a video artist who’s a producer who’s an animator who’s also the unwilling star of one of israel’s most successful recent documentaries, his every record contrasts with whatever it was that came before. but that’s fundamental to his appeal: no one, not even him, really knows what to expect next. unsurprisingly, therefore, ‘don’t hold onto the clouds’ is no different, which means it’s like nothing he’s ever done. most artists would acknowledge this by working under pseudonyms, but kutiman is – yes, you’ve guessed it – different again. “if i changed my name every time i wanted to do something new,” he laughs, “i think i’d have too many names!”