when the smallville record store was founded in 2005, people were surprised and regarded it as an experiment. everybody discussed the downfall of vinyl sales and the upcoming market of downloads these days. just a bunch of people regarded record shops, vinyl labels and wonderful warm sounding clubs as the places of true magic. smallvilles finest stefan marx, who is responsible for all artwork-related things and therefore the visual impact that smallville always had, got a call once at night from another one of those dreamers and activists, ata macias. he came up with the fabulous idea to create a standard 12inch cover saying: vinyl kills mp3.