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There is a sense of urgency increasingly infecting the human condition, fragmenting our attention span, accelerating our needs and often influencing our motives when making creative decisions. The result is a lack of dynamics, there is no ebb or flow, its “go” time, all the time. Electronic music is one of the clearest examples of a widening division between great art created in a deeply imaginative vaccum and the soulessly formulaic and branded product that serves the impatient masses. What draws the ESP Institute to Benedikt Frey is his ability to operate on the fringe, outside the constructs artists constantly channel themselves into - his art speaks a pure language that is realized by any means necessary, a process devised solely to articulate his own message, one delivered with patience, never rushed nor dictated by the outside world. Artificial was written and produced over two years, tirelessly sculpted into a sequence abstract pieces that are fiercely independent but accumulate layers of meaning when collaged. It is electronic and rhythm-based, but never reliant on any prescribed instrumentation, arrangement or expecatation. This is our idea of well conceived and executed album, not simply a collection of tracks but a complex narrative that unfolds over peaks and valleys, pulling the listener into emotional corners before leaving a residual impression. Some may describe music very well in words, but there is always something lost in translation - a story only the music itself can tell.