For the third instalment of their record label, Social Joy invites the London based band, Natural Lateral, to step into the records label family with their first LP.. The name "Cogito Ergo Jam" meaning, "I think therefore I jam" sums up its essence and beautifully weaves together different strands of musical roots and forms. Echoing jazz legends like Azymuth, Roy Ayers and Lonnie Liston Smith but always in search of new musical territories, this release takes the listener into a feel-good and fiery sensation of musical freedom. Natural Lateral's tremendous energy in the studio is felt throughout on every track of the LP, giving these recordings a beautifully intimate insight into the phenomenal vision of the band.[info sheet from distr.]