Louisahhh releases her debut LP The Practice of Freedom, via HE.SHE.THEY. The Practice of Freedom heralds the evolution of Louisahhh as she delivers her most exposing work yet, conceived as an exploration of the unorthodox archetype of “feminist submissive,” based on the mantra “sin is not being true to yourself.” Like her uncompromising musical heroes Karen O, Siouxsie Sioux and Shirley Manson before her, Louisahhh’s bold, raw, anti-establishment message on The Practice of Freedom will mark her as punk’s essential new heroine at the forefront of the new dawn of musical feminism.

The Practice of Freedom was born from experiences of loss and love, told through a journey of brutally beautiful electronics, electro and techno colliding with industrial, rock and alternative sounds. On the polysexual polymath label HE.SHE.THEY.’s inaugural album release, Louisahhh captures a record of our times, covering themes ranging from eroticism and empowerment to addiction and apocalypse, and influences ranging from Nine Inch Nails to Patti Smith to Judith Butler. The album, produced by American musician, music video director and photographer Vice Cooler, hears ideas and lyrics by Louisahhh re-contextualised into revolutionary experimental sounds, formed through the pair’s shared love of American alternative rock. Louisahhh’s music fights for and provides a voice for others, rooted equally in the intensity of the dancefloor and the mosh pit.[info sheet from distr.]