Following the commercial success of the 2021 album Unf*ckwitable and an overall banner year for the Detroit rapper, Babyface Ray comes with the aptly titled and highly anticipated album, FACE, which sees him stake his claim as "The Face of the City." Production on the twenty-track album is largely handled by 808 Mafia, DJ Esco and others, and features appearances from Icewear Vezzo, Yung Lean, Pusha T, G Herbo, Wiz Khalifa, 42 Dugg & Landstrip Chip. With an already impressive list of cosigns from artists such as Future and Tyler, The Creator, Babyface Ray continues his all-out assault to put Motor City on the map and isn't taking his foot off the gas anytime soon.

Key Marketing/Selling:
- Babyface Ray has 1.2M monthly listeners on Spotify in January 2022, up 1M monthly listeners from January 2021
- Babyface Ray's social media following has doubled on Instagram and Twitter from January 2021 to January 2022, while his YouTube subscribers have quadrupled
- Merch capsule launching on release day
- OOH campaigns in key markets - NY, LA, Detroit
- Multiple activations planned with Detroit Pistons
- Music videos released for "Dancing With The Devil" (1.2M views in first week) amd "Sincerely Face" (200k views in first 12 hours), with more videos planned
- "Dancing With The Devil" was featured on Apple Music's Main Page & Hip-Hop's Best New Songs and placed on 9 Apple Music playlists and 5 Spotify playlists
- Notable fans include Future, Moneybagg Yo & Tyler, The Creator