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Since 1996. 10-time Grammy award winner. Shawn “JAY-Z” Carter has dominated the rap industry and set trends for a generation. Now in 2010. he personifies the “American Dream.” Founder and chairman of Rocawear. he is also co-owner of the NJ Nets. 40/40 sportsclubs. Translation Advertising and Carol’s Daughter skin line. as well involved in a partnership with Iconix Brand Group. After three successful years as President and CEO of Def Jam Recordings. where he fostered the careers of international stars Rihanna. Ne-Yo and Kanye West. JAY-Z entered into a partnership with Live Nation to form Roc Nation. Through Roc Nation. JAY-Z released the Blueprint 3. his 11th #1 album. putting him ahead of Elvis for most #1 albums by any solo artist.