Their sixth full-length is called "Poppin' Up Again" you you can be sure that whenever they have a new album poppin' up, it's gonna be a hit record!!! It's stacked with catchy hi-energy, guitar-driven power-pop songs, complete with sugary multi-layered harmonies and lyrics that seems to be stolen from some 12 year-old girl's diary. Like Joss Hutton once wrote in Bucketfull Of Brains Magazine, "Let's consider the three minute pop-song for a second or two: so simple in it's construction, so inscrutable in it's perfection, so many who have tried and failed! For me the YUM YUMS have been THE band to watch over the past few years, their perfect (yep, it's true) take on the "power-pop" thang is a source of constant pleasure and amuzement". A pretty good description that is, but what more can we say about the undisputed kings of pop? This time they deliver their idea of REAL POWER-POP, where the word power is written in capital letters and fill it up with a perfect dose of classic rock'n'roll. Putting together the essential ingrediences of the music of the RAMONES, the REAL KIDS, the PLIMSOULS, the DEVIL DOGS, the early SWEET and the OHIO EXPRESS, the 6t's and the 7t's, bubblegum, glam and punk, pop and r'n'r, they create their very own YUMMY sound. So, what we're talking about is extremely catchy pop-music with a fat, rockin' guitar sound, well executed vocal-lines, ridin'-on-the-waves drums and a crunchy punk feel to it. It simply makes you feel good!