ABOUT CHÉ AIMEE DORVAL
Growing up in Vancouver, Ché Aimee Dorval was raised by her mother, a plethora of hippie Aunts, punk rock Uncles and a colourful extended family.
Think Little House on the Prairie meets the Lost Boys. It was clear Ché's path was never going to be a straightforward one but became one of constant creativity and adventure.
A strong sense of individualism instilled, Ché spent her formative years living the troubadour life playing local clubs in Vancouver, becoming embroiled in the Toronto indie music scene and touring worldwide as a solo artist and with her critically acclaimed band 'Casualties of Cool', a joint venture with prog behemoth Devin Townsend.
The nomadic lifestyle lead to her working in LA with hitmakers Greg Wells, David Foster and Kara Dioguardi; performing with Michael Bublé, Kim Churchill and Dan Mangan and releasing music with industry heavyweights Andrew Loog Oldham (Rolling Stones) and Tom Sarig (Lou Reed).
Now we see Ché at her most ambitious & gregarious. A collaboration with Juno nominated EDM duo Young Bombs, a darkly lit duet with the late Gord Downey (The Tragically Hip) and a featured performance alongside Niall Rodgers on Devin Townsend's 'Lightwork', all hailing the release of her 3rd Studio album 'The Crowned'.
The Crowned shows a side to Ché seldom seen on record before. A more confident and determined thread runs through these songs, signalling the birth of a new era for Ché. Inspired by her love of Trip Hop, Folktronica and Soul, The Crowned has Ché's signature all over it whilst reaching out into new sonic environments.
'Half of The Crowned's tracks produced by Bob Rock pre-pandemic and half of the tracks self-produced post pandemic, this album tells a story of an artist's evolution and growth. Released on the newly formed UK arm of leading independent label Icons Creating Evil Art, Ché is set to take 2022 by storm.
You are looking at a woman who still has the same sense of individualism instilled by her family, now combined with a drive and vision that is growing increasingly rare in this day and age. An artist in the truest sense of the word, a product of passion and not curation.

Sales Points
" First signing to the newly launched UK arm of Icons Creating Evil Art
" Ché is best known as one half of 'Casualties of Cool', a joint venture between Ché & Devin Townsend, a project which created a large international following for Ché.
" The Crowned was co-written & Produced by Bob Rock
" Large Targeted European PR & Radio campaign with a focus on UK (Wasted Youth - PR, Modern People - Radio), Spain (Esmerarte) & Germany (CMM)
" Print ads to run in key media throughout Europe in the run up to album (Uncut, Rolling Stone, DIY, Gaffa etc...)
" Ché has an incredibly engaged and loyal international social media following that react quickly and effectively to all of Ché's content & activity.
" Targeted Digital marketing campaign Using existing fan data & smart audience data, digital spend will be spread across Youtube (banners for music videos), Facebook (sponsored posts) and Instagram (Swipe up stories directly to DSPs).
" Top countries: United States, Canada, UK, Germany, Turkey, Spain, Finland, Netherlands
" Live dates being booked for Q4 2022 / Q1 2023 (UK & EU)
" Previously signed to Anti-Fragile