in 2011 swiss run demand records has proven something that hundreds of start-up labels every year fail to: that you can start a successful record label from scratch without compromising on the quality of the music. in an ocean of mediocre imprints and teeth-grating noise slapped together on home studio set ups, this label demands more – and the support they have received from brookes brothers, dj hype, dj marky, netsky, drumsound & bassline smith, the mighty ukf drum & bass channel and more is proof positive that demand records is doing something right. their next release sees them do something else right, sign a single from luke beavon a.k.a lsb. having released sporadically since 2002, lsb is hardly new to the game, but this year sees him at his production best with a fresh set of releases. straight out of the box is >subdued<, an impeccably produced slice of melancholic drum & bass that kiss fm’s dj hype describes as >ice cold<. gradually building and growing, this is a track that slowly creeps its way into your head and then doesnt let go. gentle bass trickery and sweeping atmospherics are the order of the day and this one is sure to provide a momentary moment of calm amongst the d&b minutia. >beep< doesnt disappoint either as lsb creates an equally good, but altogether different, vibe. tiny scatterings of drums are underlain with percussive energy that roll the track along as expertly placed sound effects intersperse with precision and a deep and deadly sub bass ensures peoples ribcages will be rattling.