Unfraid of being catchy, less interested in your definiton of "cool" than their own, this is deep-fried, full fat, party music - for people who like their parties interesting.

From the opening "Damaged Good$," (the MCs' original group name) the tone of the record is established. Producer Xrabit snaps together a beat that wears it's influences lightly and isn't afraid to be catchy-as-fuck whilst doing things which in other contexts would be classed as avant garde. Over it, Trak bully and Coool Dundee show why they're an MC duo to watch. Straight out of deepest Texas, they use rap as something to explore their own life rather than as some Biblical document with which Thou Must Not Fuck. Tall, laid-back, deep-voiced, Coool constantly shows his grasp of hip hop lineage with witty, referential rhymes. Trak, the quicker, more "Southern" sounding of the pair is just straight up fly. From there, the group are off and running.

Xrabit, who grew up in Berlin and now lives in London, makes his beats like no one else alive. He wants them to bump, he wants them to be catchy, but he also seems to want you to inhabit a brightly-lit cartoon world, which makes Trak and Coool sound like characters in a co-production between HBO and Nickolodeon.

It's a seductive combination - sometimes off-colour and raw, but brilliantly realised, never anything other than hilarious. Most of all it's new. Hello World. Come on in…