Among the most successful and respected artists in the music community, Snoop Dogg built a 20-year career on hard hitting beats under themes of sex, violence and hard partying. Speaking for a generation of players, pimps and hustlers, Snoop brought the West Coast street life into the homes of millions of people around the world. Reaching an introspective point in his life, Snoop visited the island of Jamaica to record a roots reggae influenced album. Approaching his experiences in Jamaica with an open heart, Snoop came face to face with the spiritual strength of the island nation. This vision of love and compassion expanded his sense of self and forever changed his life. Through film and music, REINCARNATED tells the story of Snoop Doggs personal journey of re-birth and blessing. Ultimately becoming Snoop Lion.
Executive produced by Major Lazer, REINCARNATED includes appearances by reggae legend Bunny Wailer, dancehall superstars Mavado and Popcaan and rapper Drake. Highlights on the album include No Guns, Ashtrays & Heartbreak and Lighters Up.