in the era of the brand, kutiman is an anomaly. a musician whos a video artist whos a producer whos an animator whos also the unwilling star of one of israels most successful recent documentaries, his every record contrasts with whatever it was that came before. but thats fundamental to his appeal: no one, not even him, really knows what to expect next. unsurprisingly, therefore, dont hold onto the clouds is no different, which means its like nothing hes ever done. most artists would acknowledge this by working under pseudonyms, but kutiman is yes, youve guessed it different again. if i changed my name every time i wanted to do something new, he laughs, i think id have too many names!