Yellow Cover: 2xlp, Widespine Jacket, Black & White Cookie Splitvinyl, Alternate Yellow Frontcover, Marketing Sticker. Ltd To 50 Copies
YELLOW COVER: 2xLP, Widespine Jacket, Black & White Cookie SplitVinyl, Alternate Yellow FrontCover, Marketing Sticker. Ltd to 50 copies.
With help from Jerry Seinfeld himself, one of the classics from the mixtape era, Wale's More About Nothing sees its first official release on CD & Vinyl. Originally released in 2008, the album is nothing short of a masterpiece in his celebrated catalog, and features appearances from then-budding artists Wiz Khalifa & Fat Trel, among others. True fans of the musician will undoubtedly know how crucial this project is to the culture; a Jerry Seinfeld collaboration with Wale finally available for all.
Key Marketing/Selling:
- Wale has over 7.5M monthly listeners on Spotify
- First digital & physical release of the classic 2008 mixtape
- More About Nothing is one of Wale's most celebrated releases, and the second of three albums in his acclaimed Seinfeld-based series
- Features include Wiz Khalifa, Fat Trel, Black Cobain, Kevin Durant, Daniel Merriweather, Tre of UCB, Tiara Thomas, Avery Storm
- Digital Marketing campaign planned
- Social Media campaign planned
- Wale has worked with notable artists such as Lady Gaga, Rick Ross, Miguel, SZA, J. Cole, Rihanna, & Meek Mill, among others
- Merch capsule launching on album release date
- Fully produced promo trailers launched in support of album release